ADMINISTRY

iOS app design for ultimate everyday life administration and productivity.

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Design Execution Process

The design process for Administry began with an exploration of the existing problems I faced with productivity and administration apps. I noticed a gap in the market for a high-quality, aesthetically pleasing, and functional all-in-one solution that combined calendar, to-dos, notes, finances, and files in a simple and clean interface. I started with low-fidelity wireframes, exploring layouts and feature placement while considering competitors and user pain points, aiming for a neutral, minimalist design. Drawing on my knowledge of psychological principles, I focused on creating an intuitive design with minimal cognitive load, ensuring easy access to key features. I progressed to high-fidelity prototypes, refining the design to be visually appealing and easy to navigate across the five main tabs. Aforesaid the prototypes were tested with friends and family, gathering feedback on usability and navigation, which helped me refine the design further.

CAMPUS COMPASS

Project at UC Berkeley for the human-centered-design class. iOS App for navigating indoor spaces around UC Berkeley.

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Team Dynamics

This project was a collaborative effort in our Human-Centered Design class at UC Berkeley, where we worked in a team of five members. My primary role was in the areas of design and user research, but I also contributed to the ideation process and prototyping. The team was organized, and our approach was highly iterative, with frequent face-to-face meetings in the library to discuss the progress and challenges. We also spent a lot of time on campus, asking students for feedback and observing how they navigated the university’s buildings. We made decisions as a team through open discussions, ensuring that everyone’s input was valued.

Design Execution Process

To better understand the user’s pain points, we conducted interviews with 10 students at UC Berkeley. We asked qualitative open-ended questions about their experiences and frustration with campus navigation. We also used quantitative Likert scale questions to measure how often students feel disoriented or lost inside campus buildings. From our user research, we created a persona representing a first-year student at UC Berkeley, that helped us visualize different user experiences. Armed with user insights, we brainstormed and ideated several possible solutions. We focused on two key areas: AR Wayfinding: This option stood out as it provided a visually intuitive and engaging way to guide students through complex indoor spaces. Real-Time Congestion Data: This feature addressed both the practical and emotional needs of students, reducing stress by showing which study areas or routes were least crowded. Low-Fidelity Prototyping: I started by creating wireframes and sketches to map out basic interactions and flows. After receiving initial feedback, I refined these into a mid-fidelity prototype. During this phase, we received valuable feedback where the AR navigation received a very positive response. Based on user feedback, I made adjustments and for example incorporated a current location marker on the home screen. Testing was an ongoing process throughout the project.

ELITE FIT

iOS app design for a premium fitness experience.

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DRUNK´n´RUN

Designed and coded mobile game. The protagonist tries to walk home while being way too drunk. Dont get hit by trash cans!

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WEBDESIGN

Some webdesigns I created while freelancing or as a concept.

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